A Digital Strategist, writer, and storyteller.
Biden For Florida
We had four months to build a digital program that was accessible and had buy in from Floridians across the state. Our main goals were; to increase our reach when distributing voter information, continue telling Florida's story, make sure that voter information was in Spanish, Haitian Creole, and English and distributed widely, creating and managing @BidenForFL grassroots accounts, and training and managing volunteers.
Community Building
One of the ways that our program stood out from programs in the past, was that it was a digital and community first approach. This meant we were able to build out digital spaces online where supporters felt comfortable sharing content they created, getting information from the campaign, and asking questions. We made ourselves as accessible as possible in an attempt to get buy in from across the state.
Whether that buy in was creating a graphic or sharing a post on their personal page - it was all incredibly valuable to the movement. We were even able to expand these digital communities from the likely social media platforms (Facebook, Twitter, and Instagram) to places like Reddit and TikTok.
By expanding to these spaces we were able to recruit new and more diverse volunteers while expanding our reach and engagement.
.png)
Social Media Toolkits
One way to ensure that we had multiple volunteers and staffers sharing our content was for our team to create social media toolkits that made sharing and distributing prioritized messaging as easy as clicking a button.
Staffers, volunteers, and voters were brought to a "Speechafai" campaign that had campaign content available in English, Spanish, and Haitian Creole for them to share directly to their groups, social media pages, and even WhatsApp and the texting app.
We had these toolkits available for: debates, surrogate visits (causing #BidenForFL to trend on Twitter), crucial voting dates, and every single day for the last two weeks of the campaign.
We saw major returns in using Speechafai as a platform to post these toolkits and monitor analytics, especially in Twitter where we saw that in the last two weeks of the campaign we were able to drive up our impressions by 9.4 million using volunteer and staff distributed content alone.
All of the content including graphics, translations, and written copy for created by the Digital Communities Team.
Influencers
Another large part of increasing our reach was making sure we were connecting with influencers that Floridians cared about. We were able to write scripts and content for artists ranging from soccer starts Ali Kreiger and Ashlynn Harris to pop star Ariana Grande.
This was crucial to the movement and expanding the reach of our message.
Digital Volunteers
The most crucial task of the Digital Communities Team was to create a Digital Volunteer program that encouraged members to distribute information, create content, digitally doorknock to reach voters where they're at, and break down misinformation.
We were able to recruit over 900 total digital volunteers whose sole purpose was to ensure that Floridians had the crucial voting information that they needed in a way that was accessible to them. This included translating content in Spanish and Haitian Creole, captioning videos, writing out alternative text, and so much more.
We wanted volunteers to feel welcomed and ready to participate, that's why we provided the resources that they needed to feel welcomed and ready including; toolkits for all major events and campaigns, canva templates, a canva training, weekly check ins, trainings on misinformation online and in the Hispanic Community specifically, and so much more. See the Digital Volunteer Resource Hub here.
Storytelling
We wanted to tell the story of those who supported Joe in Florida in the election. To do that we worked with Soapboxx to create online storytelling campaigns around the election, key voting dates, coalition groups, and surrogate visits.
We also made sure someone from our team was on the ground at drive in events, socially distant and talking to voters about why they supported Joe Biden. With almost 100 stories submitted we were able to tell the truth, that Florida was ready for progress.
