A Digital Strategist, writer, and storyteller.
Resume
Professional Summary
When I was 18 years old I knocked on my first door and I'll never forget how I felt reaching my first voter. I believe to fully understand the impact that digital campaigns have you have to first understand the grassroots and community building side of it. This means understanding who you are reaching on a personal level, storytelling, and understanding community outreach.
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Starting as an organizer has given me a grassroots approach to all of my digital campaigns, because at the end of the day we aren’t just asking for a donation, or to have our petition signed, we are asking for someone to become a bigger part of the community and the movement. That’s what makes me so passionate about digital. However, as someone with a background in campaigns I know that passion alone doesn’t create effective campaigns; creative digital strategy, experience online, and digital organizing does. See below for my full work history in digital organzing.
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Let's work together - send me an email at daley.chelsea94@gmail.com.
Skills
Work Experience
Content Strategy Writing Campaign Management Training
Social Media Digital and in person events Graphic Design Management Livestream production Crisis Communications
Digital Organizing Community Build and Outreach Creative Initiatives
Joint Economic Committee, Digital Media Director
February 2022- Present
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Creating all content for the JECDems Twitter and Facebook account
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Maintaining the website’s design, UX, and updates
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Launched and maintained the first Joint Economic Committee Democrats newsletter
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Working with policy experts on messaging and rollout of campaigns/ products
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Lead on Digital outreach and training with other Senate/House committees, member’s offices, and partner organizations (resulting in multiple coordinate social media efforts having our hashtag trend)
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Working with the Chairman in achieving his voice and digital messaging goals
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Lead on the creation of video and graphic design elements
Department of Homeland Security, Director of Digital Strategy
May 2021- February 2022
Joe Biden for President, Director of Digital Communities
July 2020- November 2020
• Led the interagency digital response and social plan for Afghan resettlement
• Managing both the Department and Secretary’s main accounts with over 2 million followers. First Digital Director to utilize Instagram and Facebook stories.
•Transitioning the Department’s social media presence and brand in the new Administration
• Creating and managing content including graphic design, and social media strategy for the Department's portfolio of issues including; Immigration, National Security, Natural Disasters and preparedness, Combating Domestic Violent Extremism, Cybersecurity, and more.
• The only digital staffer for the entire Department of Homeland Security Headquarters.
• Growing the Secretary of Homeland Security and SPOX accounts as well as the Department of Homeland Security Accounts.
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• Amplified the voices of Florida voters through digital community-building and storytelling on emerging and established platforms including Reddit, TikTok, and Instagram.
• Unilaterally hired and managed a team of two
In less than four months:
• Created grassroots-driven Florida for Biden accounts on Twitter, Facebook, Instagram growing each account to thousands of followers and reaching over 2 million Floridians
• Recruited, trained, and managed more than 900 digital volunteers, including 200 volunteer content creators who created content for the campaign.
The Florida Democratic Party
May 2019- July 2020
• Personally planned the state's Digital Department staff structure and strategic goals for the 2019-2020 election cycle.
• Hired 5 new platform-specific digital organizers responsible for content creation and organizing on Instagram, Facebook, TikTok, and Twitter.
• Oversaw the creation of a new FDP website from concept to launch (floridadems.org), while creating and posting content on FDP social media accounts and managing the FDP's email program.
• Oversaw the party's transition of field events to digital events by creating grassroots digital pages and training staff of over 200+ in digital organizing.
Center for American Progress
September 2017- May 2019
• Supported policy and fundraising teams to promote policy reports and events, specializing in working with the Women's, Early Childcare, and LGBTQ+ Policy teams.
• Wrote and edited email copy collaborating with a team of four to produce newsletters, copy, and maintain email lists.
Education
2017-2019
The George Washington University
Masters in Political Management, Digital Politics.
2012-2015
University of Central Florida
Bachelors in Political Science, Minor in Women Studies. College Democrats President.
Acknowledgements
August 6th, 2020
TIME Magazine
October 2020
The Verge